Looking for ways to get your business noticed online without breaking the bank? Here are three simple, cheap, and effective ideas to connect with current and potential customers.
Google Business Listings
You know Google Business Listings: that sort of card containing basic details that appears when you Google the name of a business.
A Google Business Profile usually includes the address of a business, a map, reviews, business hours, telephone number, website, and even photos. In short, all the information that potential customers need to do business with you.
The best part? The cost of having a Google Business Profile is zero dollars. So if you don’t have one you are missing out big time. Luckily, that’s easy to solve: just click here to learn how to set up your Business Profile on Google.
Focus on Great Service (and Great Reviews)
If you don’t have a hefty marketing budget, focusing on delivering great customer service is an alternative strategy that can be just as effective.
Outstanding customer service generates word of mouth, which is one of the most effective forms of marketing. Combine this with social media, and you have a recipe to grow your business beyond your wildest expectations.
Plus, as you may remember, your Google Business Profile includes reviews, so don’t be shy about encouraging happy customers to share their experiences online!
Take Advantage of Unusual Holidays
Did you know that November 10 is International Accounting Day? Or that October 4 is National Taco Day? Oh, and December 17 is National Ugly Sweater Day!
This type of odd, niche holiday is a great excuse to promote your business and an endless source of marketing ideas.
To discover interesting holidays, just Google a month (for example November, or January) plus the words “holiday calendar.”
More Tips and Ideas
At the ONE Inland Empire Chamber of Commerce we are always looking for ideas that help foster the growth of your business. Here are some previous posts you may find interesting:
- 3 Simple ways to protect yourself against identity theft
- Common grammar mistakes to avoid in your business emails
- The key to becoming a better leader
Interested in learning more about the ONE Inland Empire Chamber of Commerce? Contact us today by email (info@oneinlandempire.com), telephone (951-280-3902), or social media. We look forward to hearing from you!
