As the year winds down, this is the perfect time to take a look at some of the trends that will shape the business landscape over the next 12 months. Keep reading to get all the information you need to know.
Artificial Intelligence (AI)
AI offers a wide range of applications that can transform business operations, decision-making, and overall productivity. By embracing this technology, businesses can position themselves for success in 2024. Some applications include:
- Improved Monitoring: AI’s capacity to process vast amounts of data in real time allows organizations to implement efficient monitoring systems. This can improve operations and decision-making processes1.
- Data-Driven Decisions: One-fourth of surveyed business leaders reported that the biggest benefit of AI is its ability to enable employees to make better data-driven decisions.
- AI Automation: Automation can save people from boredom and repetitive tasks, thus improving productivity.
- Data Analytics: AI can enhance data analytics, providing businesses with valuable insights and trends.
- Operational Efficiency: Many businesses are adopting AI technology to reduce operational costs, increase efficiency, grow revenue, and improve customer service.
Soft Skills
The rise of AI is indeed leading to a reevaluation of soft skills. As AI continues to take over routine tasks, the value placed on human workers’ soft skills such as leadership, problem-solving, empathy and emotional intelligence is increasing.
AI is not only changing the way we work but also reshaping the demand for IT skills and talent. This shift emphasizes skills that I technology struggles to emulate, such as social skills, critical thinking, creativity, and curiosity.
Video
Yes, video is expected to remain a crucial marketing trend in the near future. Here are several reasons why video marketing is set to remain important:
- Preference for Visual Content: Consumers often prefer visual content – it’s engaging, easy to digest, and can be much more entertaining than text-based content1.
- Role in Digital Advertising: As AI makes it easier to create impersonal content at the push of a button, video marketing is poised to play a significant role in the future of digital advertising. This is due to its ability to effectively convey genuinely human messages and attract customer attention.
- Conversions and Sales: Videos can be highly effective for conversions and sales. They can build trust and boost return on investment6.
- Increased Traffic and Leads: More marketers have credited video with increasing dwell time, traffic, leads, and sales, and reducing support queries
- Effectiveness as a Marketing Tool: Video is considered to be one of the most effective marketing tools. It’s able to deliver information quickly and efficiently, making it valuable for businesses.
MORE TIPS AND IDEAS
At the ONE Inland Empire Chamber of Commerce, we are always looking for ideas that help foster the growth of your business. Here are some previous posts to help you do just that:
- Do Businesses Need a Website?
- Business Owner vs CEO: What Is The Difference?
- What Is an Ein Number? Does My Business Need One?
Interested in learning more about the ONE Inland Empire Chamber of Commerce? Contact us today by email (info@oneinlandempire.com), telephone (951-280-3902), or social media. We look forward to hearing from you!
