Today more than ever, having a strong company culture is essential to the success of any business. Here’s how you can build and maintain a strong company culture that drives the growth of your organization.
Purpose Is Key
A compelling sense of purpose is the core of a strong company culture.
To find your purpose, identify the “why” of your operation. In short: Why are you in business? To serve your community? To change the world? To revolutionize your industry?
The answer is different for every company, but coming up with your own answer is the first step toward building a great company culture that sets your organization apart and motivates your team to go the extra mile.
Lead by Example
Having a clear idea of the purpose of your company is great, but your team needs to know what that drive looks like.
Model the behavior you want to become the norm in your organization and actively look for examples of employees who adhere to those values.
While purpose serves as a sort of road map for your employees, real-life examples provide your team with the inspiration they need to live by those ideals.
Encourage Conversations
Company culture is dynamic. In other words, it grows and evolves with the experiences your team goes through and the conversations that ensue. Encourage honest and open conversations about your workplace, your industry, and your goals. Candid but respectful feedback is one of the best ways to strengthen and enrich the culture of your organization. Create an environment that facilitates this sort of exchange and your company will be all the better for it.
Celebrate Team Wins
Celebrating team wins is particularly important when a team works remotely. Call out your teams’ achievements and stress the contributions made by individual members. Also, don’t forget to underline the connection between those wins and your company culture. This will boost the morale of your team while giving them a sense of purpose and advancement.
This doesn’t mean that you should refrain from giving critial feedback when necessary. Just don’t forget how important wins, even small ones, are to your company culture right now.
